Vaughan Shoes: An Integration Story

Vaughan Shoes, a successful online retailer wanted to improve their internal efficiencies by managing their website from their ePos.

Streamlining Processes

The Fashion Master and AB Commerce integration has completely streamlined the process of uploading products to our website vaughanshoes.ie. We have gone from a 40-step uploading process for each shoe, down to a 15-step process. All the uploading is now done on our ePos system Fashion Master with the exception of the product images. Previous to the systems integration, we were duplicating a lot of tasks on our ePos system and old system.

This new feature has been a revelation for us and is allowing us to save time and money every day and focus on what we are good at selling shoes.

Real Time Stock Feature

Another key feature of the Fashion Master and AB Commerce integration is the real time stock feature. This has been a game changer for us and it has increased our order fulfilment percentage. Our order fulfilment percentage for Black Friday 2017 v Black Friday 2016 increased from 70% to 95%.

This one feature resulted in; increased turnover, increased opportunity, reduce man hours, time saving, cost savings and most important happier customers. The real time feature also reduces the workload and negativity associated with unfulfilled orders.

Instore Digital Experience

The Fashion Master and AB Commerce integration has also helped us introduce a better digital experience in-store for our customers. As an omni channel business we wanted to bring some of the digital and online experience to our in-store customers in our bricks and mortar stores.

We have our website on in-store tablets and screens and the customer can filter what size and colour shoe they are looking for with the help of our in-store team. This is a brilliant sales tool for our in-store team and they are able to show the customer what range of shoes are available in their sizes again in real time. This speeds up the sale journey and increase your chance converting potential customers to sales.

Again, more happy Customers, more sales and a happier Retailer!