Starting a Conversation: How do we accelerate Rapid eCommerce Growth?
Over the last 20 years we have worked with a wide variety of online retailers. If we look at growth rates what stands out are the retailers who adopt a "steady continuous improvement" approach to trading online. They use AB Commerce Analytics to make informed decisions and then take action every week. For example, they could have noticed a given brand is starting to sell well and they move this brand on to homepage to give it even more visability. As a result of many such micro-actions these retailers grow online sales at a faster pace than their peers.
The challenge for most retail owners is that they don't have the deep analytics know-how to spot the key trends and translate this to appropriate next actions on their online store.
• What if some of the hard work of reviewing store for insights was done for you by the Analytics Engine resulting in Top 5 next actions being displayed on your dashboard?
• Every retail business is different so the next actions would be tailored to your business. What if these actions were given a ranking order with Level 1 Actions being more critical to revenue growth than Level 2 items?
• What if you had a way of measuring the impact once Level 1 Actions were implemented?
• What are your current challenges with GA4 and would you prefer to see insights about 'real customers' instead of aggregated annoymised data?
We want to engage with senior business owners about changing the "status quo". When you make data-driven informed decisions rather than taking the 'gut instinct' approach statistically you come out on top over the trading year.
• What do you see as your biggest challenges when it comes to getting better commercial insights from GA4?
• Continue to use GA4 but what are the Alternatives that can run parrallel to give you a competitive advantage?
• Are you missing business opportunities because it is hard to see "wood from the trees"?
• What growth advantages do early adopters to Alternative Analytics solutions have; when it comes to giving more informed direction to their online business?
• What do the most successful eCommerce Managers do differently when it comes to actions taken?
Interested in finding out more about Next Generation Analytics?
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